You searched for: "" but we corrected it to "*"
Did you mean to search for ""? Click here to show those results.
The results has been filter on Tags containing Decision Making.
ANA has found 333 results for you, in
641 ms.
Currently showing results 244 to 252.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
Energy saving in private households
The programme of research described here is ambitious. Not many products have the benefit of so high an expenditure on research. What emerges is the complexity of the consumerâs choice. Admittedly the decision involved is a conscious and...
Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Nicholas Phillips, Elizabeth H. Nelson
June 15, 1980
Research papers
C.M.I.S.A
Coordinated Management Information Systems is basically a service organization specializing in Information Systems designed to assist Sales/Marketing management in decision making. Through a combination of people, analytical techniques and computer...
Catalogue: Seminar 1980: Information Systems In Action
Author: Sydney Toledano
June 15, 1980
Research papers
Forsys/Mavis And Market/E.I.S. forecasting-oriented information systems for use on the operational and strategic levels of decision making
The paper gives a brief outline of information demands in practical marketing with special emphasis on forecasting. It describes the different needs for information according to the forecasting horizon and the position on the scale between fast,...
Catalogue: Seminar 1980: Information Systems In Action
Author: Johannes M. Becher
June 15, 1980
Research papers
Using panel data to evaluate the consequences of promotions
This paper discusses how Information Systems can support marketing decision making in the promotional area. We deal mainly with the use of Consumer Panel data, although reference is also made to the integration of other data sources - sales and store...
Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: David Zeitlin, Christopher J. Melbourne
June 15, 1980
Research papers
A dynamic response model
A partial problem at the planning of market communication is to make an optimal media choice. A decision model of an optimal media choice is called a media choice model and the formulation of such a model should take its out spring in an individual...
Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Lars Grønholdt
June 15, 1980
Research papers
New products
This paper is concerned with the generation and screening of new product ideas. It does not concern itself with the development of products, brand names, packaging or advertising of the ideas which survive the screening process and is thus only the...
Catalogue: Seminar 1979: New Product Development
Author: Ronald W. Artingstall
October 1, 1979
Research papers
Retail introduction of new products
During the last decades, the producers' power in relation to the distributors has been weakened, and a further shift in the balance of power between the two can be foreseen. An interesting problem is therefore what producers can do to improve their...
Catalogue: Seminar 1979: New Product Development
Author: Jerker Nilsson
October 1, 1979
Research papers
Decision making in a changing environment (French)
The authors of this paper consider that they encountered the challenge during the Seventies and that it is appropriate for them to recount their experience for the benefit of those of their fellows who have not been confronted with it as yet. Apart...
Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Jean-Paul Frappa, Jean-Philippe Faivre, Michel Barjanski
September 2, 1979
Research papers
